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be ugly in 2007

i came across something today that i find interesting. it was an article in usa today (link) about the tv show, ugly betty, and a campaign started by abc to promote a positive message for young women; "be real, be smart, be passionate, be true to yourself and be ugly."

be ugly? i understand the basis of the tv show and i think the show is effective in conveying the message that beauty comes from within. that when we get to know someone and see beyond their outward appearances, we start to see them differently. and that's a beautiful thing. but i'm wondering how well a campaign will do when they use the phrase "be ugly."

i wish they could have used some other phrase. but i still like and support the vision of the campaign. young women need to be encouraged to be the other aspects of the slogan; real, smart, passionate, and true to themselves. for too long media and peers have told them that they need to be super thin and "beautiful" - which is such a relative thing for young people. young women need to feel comfortable with their looks and know that there is so much more to them than just their looks.

there's a website promoting the be ugly in 2007 campaign (link). i hope it does well. i'll be keeping an eye on it as well as what others are thinking about this. you can let me know what you think by leaving me a comment.

I agree. Good idea. Bad name.

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  • I'm youthworker4all
  • From colorado, United States
  • i am a youthworker. it's not what i do - it's who i am. i am passionate about helping today's teenagers find their way through their world. i wish more adults understood this world and would reach out to our youth. what a different world this would be.
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